I’ve been trying to kick start a blog for some time now. Problem is, I don’t have a niche.
You know, a determined, pre-conceived audience for whom I write.
A friend asked me point blank the other day, in response to my post in a Writers & Authors Page on Facebook about not being able to find an audience with my blog.
She asked, “Who is your audience?” and I kinda thought to myself, um, well, I guess it’s… and my mental voice kinda trailed off at that point, like my 13-year-old’s does when I ask if he’s done his homework.
So, I thought about it, for like 12 seconds, as always, ’cause I like to make snap decisions (indecision ranks down there with my 16-year-old’s used sock smell) and I blurted (if one can blurt in a text message) that I supposed my audience was “Millennials who want to discover something about themselves.”
Honestly, the ONLY reason I said that crap was because:
A. I didn’t like feeling stupid for not finding a target audience before starting my blog
B. I didn’t want a girl who used to play keyboards at church as a teenager when I was a big muckety-muck youth pastor at the same church show me up with her simple question about who my target audience was
C. My best friend’s son (who claims he’s a Millennial at age 20, but heck, my cousin’s 16-year-old daughter claims she’s a Millennial…bzzt WRONG!) claims he LOVED my blog posts and said they would totally connect with Millennials so I thought, Millennials, yeah. I’m hip. I thought I was writing to my peer group, but hey, I guess the young folks dig it more ’cause I’m so honest, or something.
For the record, I Googled generational distinctions and Millennials were born between 1980 and 1995, according to a reliable source, the Center For Generational Kinetics… the reason for this is the emotional connection Millennials feel from 9/11 (September 11, 2001) and the Gen Z kids (born after 1995) were too young for a strong emotional experience related to that event when it happened. Some sources claim Millennials were born as late as 2000 but that leaves no personal connection to 9/11 so… nope.
Anyhoo, Millennial stuff now researched, my friend (who really is a Millennial) said many Millennials are too sensitive for my terms (retard, turd-breath, Republican, Bible thumper, light in the loafers, God-phobe atheist, sand Negro, Bathrobe head, and many other outlandish terms that I don’t really use but just might if so inclined and I’d just been ripped off by a street beggar who was really a disgruntled Postal Worker posing as a Homeless Person.
Read the above paragraph again if you want, but it won’t make much sense the second time, either.
Welp, anyways, I ditched the notion right then and there when my Millennial Friend suggested that her peers were too pussy to purr over my bluntness. So, I said, screw Millennials. Or, Gen Z’s who think they’re freakin’ Millennials. How about I just do this stupid blog post for myself?
That would mean you’d have to be a white, 50ish man who’s wife divorced him after a long time and several kiddos, leaving him confused and angry but pretending he’s doing well. That would mean my audience is composed of men who love God and Jesus and grew up going to church but feel like church is kinda wimpy and phony at worst, and a good place to meet people who want to care at best.
That would mean my blog would be geared toward guys who feel absolutely invisible at times and who feel like if they stripped naked and set themselves on fire in a crowded restaurant people would still push past him to get to the taco salad.
Bottom line is, I don’t think people of any culture or viewpoint or age or race or creed or color or religion or cult or background, be it Redneck, Rogue, or Refined, can collect enough interest to stop and read a blog these days, unless it’s followed by millions (or at least more than 6?) people on a regular basis.
I got ten or 12 likes on my last post and I felt pretty doggone superb about that, being that in the past post, I got like, um, zero to one like (I think my Mom liking a post doesn’t really count). But, thanks Mom, if you’re reading this.
So please, don’t read this blog unless you’re a man over 40. You’re not my demographic. And, you have no business liking it.
Whether or not you like this blog, it’s for me. Your comments are always welcome, even if you aren’t a guy over 40!
John Cockroft isn’t crazy. He’s just not sure how to get a bigger audience. He believes his words hold value and his opinions matter. But then again, most people reading this feel that way about themselves. Hey, maybe everyone is his demographic, after all! JohnCockroft.com and 1ofakindonline.com for more about him.